YouTube is one of the most popular platforms for online video content, with over 2 billion monthly active users. As a YouTuber, I always wanted to monetize my channel and earn some income from my passion. That’s why I decided to use YouTube Ads and LenosTube, two services that helped me grow my audience and revenue. In this blog post, I will share with you what YouTube Ads are, how they work, and how LenosTube can boost your YouTube marketing strategy.
What are YouTube Ads?
YouTube Ads are online video advertisements that appear on YouTube videos, channels, or search results. They are powered by Google Ads, which means you can create and manage your campaigns from the same platform. YouTube Ads allow you to reach potential customers who are interested in your niche, product, or service, and drive them to take action, such as visiting your website, subscribing to your channel, or buying your product.
There are different types of YouTube Ads, depending on your goals and budget. Here are the main ones:
- Skippable in-stream ads: These are the ads that play before, during, or after a YouTube video, and can be skipped by the viewer after 5 seconds. You only pay when a viewer watches at least 30 seconds or the whole ad (whichever is shorter), or clicks on your ad.
- Non-skippable in-stream ads: These are similar to skippable ads, but they cannot be skipped by the viewer. They are usually 15 seconds or less, and you pay per impression (when your ad is shown to a viewer).
- Video discovery ads: These are the ads that appear on the YouTube search results page, or next to related videos. They consist of a thumbnail image and some text, and you pay when a viewer clicks on your ad and watches your video.
- Bumper ads: These are short, non-skippable ads that play before, during, or after a YouTube video. They are usually 6 seconds or less, and you pay per impression.
- Outstream ads: These are mobile-only ads that appear on websites and apps that are part of the Google Display Network. They start playing with the sound off, and the viewer can tap to unmute or expand the video. You pay per view, which is counted when a viewer watches at least 2 seconds of your ad.
How YouTube Ad Pricing Works?
The cost of advertising on YouTube depends on several factors, such as your bidding strategy, your targeting options, your ad quality, and the competition. YouTube Ads use an auction system, which means you compete with other advertisers who want to reach the same audience as you. You set a maximum amount that you are willing to pay for each view or impression of your ad, and YouTube will show your ad to the viewers who are most likely to be interested in your offer.
The actual amount that you pay for each view or impression is determined by the auction, and it is usually lower than your maximum bid. You can also set a daily budget for your campaign, which is the maximum amount that you are willing to spend per day. YouTube will try to show your ad as often as possible within your budget, but it will not exceed it.
One of the advantages of YouTube Ads is that you can measure and optimize your performance using YouTube Analytics, a tool that provides you with detailed data and insights about your ad campaigns. You can see how many views, impressions, clicks, conversions, and revenue your ads generate, as well as how your audience engages with your videos, such as watch time, retention, likes, comments, and shares.
How to Check YouTube Ads Views on YouTube Analytics?
One of the most important metrics to track when using YouTube Ads is the number of views that your ads generate. Views are counted when a viewer watches at least 30 seconds or the whole ad (whichever is shorter), or clicks on your ad. Views are a good indicator of how well your ad captures the attention of your audience, and how relevant it is to their interests.
To check how many views your YouTube Ads generate, you need to use YouTube Analytics. Here are the steps to follow:
- Sign in to your Google Ads account and click on the Tools & Settings icon in the top right corner.
- Under Measurement, click on Linked accounts.
- Find YouTube and click on Details.
- Click on View details next to the YouTube channel that you want to analyze.
- You will be redirected to YouTube Studio, where you can access YouTube Analytics.
- On the left menu, click on Analytics.
- On the top menu, click on Reach.
- Under Traffic source types, you will see a breakdown of the views that your channel received from different sources, such as YouTube search, suggested videos, external, or YouTube advertising.
- Click on YouTube advertising to see more details about your ad views, such as the number of impressions, the view rate, the average cost per view, and the estimated revenue.
You can also use the filters at the top of the page to narrow down your analysis by date range, geography, device type, subscription status, and more.
How Engagement Metrics are Calculated on YouTube?
Engagement metrics are the indicators that measure how your audience interacts with your YouTube videos, such as watch time, retention, likes, comments, and shares. Engagement metrics are important because they show how much value your videos provide to your viewers, how loyal your fans are, and how likely they are to take action after watching your videos.
YouTube calculates engagement metrics using different methods, depending on the metric. Here are some examples:
- Watch time: This is the total amount of time that viewers spend watching your videos. YouTube measures watch time in minutes, and it includes the time spent watching your videos on YouTube or on embedded players on other websites or apps. Watch time is influenced by factors such as the length of your videos, the quality of your content, the relevance of your title and thumbnail, and the retention of your viewers.
- Retention: This is the percentage of your video that viewers watch. YouTube measures retention in two ways: absolute retention and relative retention. Absolute retention shows you how many viewers watch each moment of your video, and it helps you identify the parts of your video that are most or least engaging. Relative retention shows you how your video performs compared to other videos of similar length, and it helps you benchmark your video against the average.
- Likes: This is the number of times that viewers click on the thumbs up button on your video. YouTube measures likes in counts, and it shows you how many viewers enjoyed your video and expressed their positive feedback. Likes are influenced by factors such as the quality of your content, the satisfaction of your viewers, and the call to action that you include in your video.
- Comments: This is the number of times that viewers leave a comment on your video. YouTube measures comments in counts, and it shows you how many viewers engaged in a conversation with you or with other viewers about your video. Comments are influenced by factors such as the quality of your content, the interest of your viewers, and the questions or prompts that you include in your video.
- Shares: This is the number of times that viewers share your video with others on social media, email, or other platforms. YouTube measures shares in counts, and it shows you how many viewers found your video valuable enough to spread the word about it. Shares are influenced by factors such as the quality of your content, the relevance of your topic, and the emotions that your video evokes.
How YouTube Ads Help in Monetization?
Monetization is the process of earning money from your YouTube videos, either by displaying ads on your videos, or by selling your own products or services. Monetization can help you generate income from your passion, fund your production costs, or grow your business.
YouTube Ads can help you monetize your channel in two ways: by joining the YouTube Partner Program, or by creating your own ad campaigns.
- YouTube Partner Program: This is a program that allows you to share revenue with YouTube by displaying ads on your videos. To join the YouTube Partner Program, you need to meet some eligibility requirements, such as having at least 1000 subscribers and 4000 watch hours in the past 12 months, and following the YouTube monetization policies. Once you join the program, you can choose the types of ads that you want to show on your videos, such as skippable or non-skippable ads, and you can also enable other monetization features, such as Super Chat, channel memberships, or merchandise shelf. You will earn money from the ads based on the number of views and clicks that they generate, and you will receive your payments through Google AdSense.
- Your own ad campaigns: This is a strategy that allows you to promote your own products or services by creating and running your own YouTube Ads. To create your own ad campaigns, you need to have a Google Ads account, and you need to follow the YouTube advertising policies. You can choose the types of ads that you want to create, such as video discovery ads or bumper ads, and you can target your audience based on their demographics, interests, behaviors, or keywords. You will pay for your ads based on the bidding strategy that you choose, such as cost per view or cost per impression, and you will measure your results using YouTube Analytics. You will earn money from your ads based on the conversions that they generate, such as website visits, purchases, or leads.
How To Use YouTube Service Providers To Boost Your YouTube Marketing Strategy?
LenosTube is a platform that specializes in YouTube marketing, where you can buy YouTube Ads views, watch hours, subscribers, comments, likes, and more. LenosTube can help you boost your YouTube channel’s performance, visibility, and credibility, by providing you with high-quality and organic traffic from real and active YouTube users.
I have been using LenosTube for a few months now, and I can say that it has been a game-changer for my YouTube marketing strategy. Here are some of the benefits that I experienced from using LenosTube:
- Increased YouTube Ads views
- Increased watch hours
- Increased subscribers
- Increased comments, likes, and shares
It is easy to use, affordable, and reliable. You can choose from different packages and plans, depending on your goals and budget. You can also customize your order, by selecting the number of views, watch hours, subscribers, comments, likes, or shares that you want, and the delivery speed that you prefer. You can also track your order status and progress, using the dashboard and the reports that LenosTube provides.
Plus, It’s safe and secure. You don’t need to provide your YouTube password or any personal information. LenosTube follows the YouTube terms of service and policies, and it does not use any bots, proxies, or fake accounts. LenosTube only uses real and active YouTube users, who are part of its large and diverse network of partners, affiliates, and influencers.
LenosTube is effective and efficient. You can start seeing results within 24 hours of placing your order, and you can expect to receive the full delivery within the specified time frame. LenosTube also offers a 100% satisfaction guarantee, and a 24/7 customer support service, in case you have any questions, issues, or concerns.
Conclusion
If you are looking for a way to boost your YouTube marketing strategy, I highly recommend that you try LenosTube. It has helped me grow my channel, reach more potential customers, and earn more income from my YouTube Ads. Thank you for reading my blog post, and I hope you found it useful and informative. Please leave a comment below, and let me know what you think.
